Don’t blog when you have nothing to say

Sometimes you may sit down to write a blog post and draw a complete blank. If this is the case, go and do something else, don’t feel you have to write a blog post just for the sake of it. Writing a blog post without much thought will only serve to devalue your blog in the eyes of its readers https://siteswise.com/.

Keep it relevant to your business

There’s nothing wrong with getting your personality across in your business blog posts but be careful not to overstep the mark. If people are reading your business blog they aren’t interested in what you did at the weekend or any other personal information you may want to share; keep that for a separate personal blog.

Lay out your blog posts so they’re easy to read

If you want people to actually read your blog posts then make sure you don’t put any barriers in their way. Laying out your blog posts using bullet points or numbered lists will help make them easier to read and scan through as opposed to large chunks of text.